Wine E-Commerce

We offer complete website solutions for wine merchants. From simple solutions based on tried and tested templates through to a bespoke design and build service, and all incorporating our flexible e-commerce core platform. We can help you create the online shop you need today and for the future.

Many good general purpose e-commerce systems are not well suited to the specific needs of wine merchants.  Our platform can support these features:

  • Choice of templated, customised or bespoke designs
  • E-commerce
    • Duty paid / in-bond / en primeur
    • Payment gateway integration
    • Delivery, storage, bonded warehouse, click & collect
    • Integration with back-office systems and payment gateways
  • Registration/Login, My Account
    • Your orders
    • Stored wines
    • Wish list
  • Google Analytics website and e-commerce tracking
  • Social media and video integration
  • Onsite SEO / Content management
    • Blog
    • Regions
    • Producers
    • Grapes
    • Food matching
    • Maps
  • Tasting Notes, Ratings and Reviews
  • Newsletter sign-up and integration
  • Advanced search, listings and details (search by wine, region, grape, producer, price, etc.)

Back-Office Systems


Whatever software and systems you use to run your back-office – we can integrate with our website platform to create a seamless transfer of your key data – stock lists, orders, customer data, stored wines, etc.

In addition we can build fast and robust connections to the leading wine industry platforms – Wine-Searcher, Liv-Ex, etc.


Many wine companies run their own mix of software to manage their businesses – for smaller operations this can be as simple of a series of spreadsheets with Sage accounting, etc. or a more complex set of tools and systems.  We can work with you to improve those systems, or replace them, with software tailor made to improve efficiency and support growth.  We have experience working with wine broking, storage, wine valuation, stock management, etc.

Broking Systems

Broking and trading of wine has become a huge business and many merchants and other operators have become very active in the market.  We helped BB&R to pioneer online broking with the BBX system in 2010 – and have working with other merchants to streamline their systems.

Online Marketing

Building a great looking website with easy to use functionality is important – but without a strategy for driving sufficient visitors to your site it will not reach its potential and give the optimum return on investment.  We can help you to manage a variety of online marketing activities tailored to your market niches:

  • SEO – both on-site and off-site.
  • PPC advertising – Google AdWords
  • Social media – Facebook, Twitter, Instagram, etc.
  • Video – youtube
  • Affiliates –, Vivino, etc.

Website Analysis

When properly instrumented a website can reveal an incredible depth of information about how well a site is performing, where the visitors are coming from, how long they stay, which areas of the site are working, areas of the site causing problems and inhibiting order completion.  We can ensure that your website is correctly configured and examine the data to see what can be improved.  We have been working with wine websites for more than 20 years and are able to say whether your website is under-performing compare to the competition.

Special Offer – Website Review – £400

GROW your online business with the help of an expert online review.
Includes: structure, user journey, speed and Google review, cross platform review (desktop, mobile and tablet), communication, ranking, social activity, brand values, expert advice, and the total user experience.

The review will identify your strengths and weaknesses and provide examples of best practice.

£400 for a review, report and action plan.


We can work from one of our existing platform-based designs, customise that design further – or create a bespoke design for your business.